Two Hands Plying with loader
FLIP YOUR BROWSER HORIZONTALLY,
AND ENJOY THE VISIT!

Zig Zag

Brand identity for a group exhibition of artists’ works created between the late 1960s and early 1970s.

01
Discipline
Branding, Art Direction
Year
2019
Description
Taking its title from a 1966 sculpture by Alighiero Boetti, the show spotlights the activities of a generation of American and European artists whose work reflects a similar rejection of traditional aesthetics in favor of new forms and procedures.
In 1966 Alighiero Boetti began making sculptures with materials that referenced everyday objects. One such work, Zig Zag (1966) is composed of printed multi-coloured fabric stretched over a metal armature, somewhat reminiscent of a folding lawn chair confined within a cubic framework.
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